In today’s market, most buyers use technology to find homes, and most sellers look for an agent online. In fact, NAR found that millennials make up the largest percentage of home buyers for the 7th year in a row. Furthermore, Millennials dominated buyer statistics in other categories: “Eighty-eight percent of younger millennials and 52% of older millennials were first-time home buyers, more than every other age group. The older millennials were also the most educated age group, as 79% hold at least a bachelor’s degree.”
Given this, it is fair to say that traditional, worn-out marketing strategies are a thing of the past. It only makes sense that industry-savvy pros will be the first ones whom buyers or sellers will consider. The decision between hiring you over another agent is more often based on the diversity of your marketing strategies. If your strategies are dated and fall flat, so will your listing presentation and your online presence.
Show sellers that you do more than simply list their home on the MLS. Show them that you will progressively market their home by offering more dynamic, visual content that is proven to sell homes faster (and attract more buyers). Win more listings and capture more buyer leads with Matterport.
Impress your sellers and reach more buyers with an immersive virtual tour, and top it off with a schematic floorplan. It’s the cherry that helps buyers visualize the living space more accurately. When a buyer’s memory fails and several showings blur together, they can reference your floorplan and 3D tour to remember the true space the home has to offer.
Schematic Floor Plans also help to complete your marketing portfolio and your brand. Create a complete listing presentation with professional photos, aerials, 3D tours, and schematic floor plans. Acquire more sellers and attract more buyers by marketing your listings, and branding yourself like a pro.
Virtual tours have a 40% higher click rate than listings without virtual tours and properties featured with virtual tours get 95% more phone inquiries, 65% more email inquiries and 49% more qualified leads.